INFLUENCE OF INCOME AND SAVINGS ON PURCHASING BEHAVIOUR OF WORKING CLASS WOMEN IN NIGERIA
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
This study assessed the Influence of income and savings on purchasing behaviour of working class Women in Niger State. The study had four (4) objectives among which are to assess the influence of income on purchasing behaviour of working class women in Niger State. related to these are four research questions and four null hypotheses. The research design adopted for this study was the descriptive survey design. Population of the study consisted of 3850 women working in 12 tertiary institutions located in Niger State. The researcher adopted a stratified random sampling technique to select 385 Sample; this number represents 10% of the entire population. The main Instrument for data collection was a structured Questionnaire titled Savings and Buying Behavior of Working Class Women Questionnaire (SBBWCWQ). Data collected was presented in tables and analysed using frequencies and percentages of the demographic variables and answering of research questions. Simple regression was used to test null hypotheses 1-3, and ANOVA was used to test null hypothesis 4. All the null hypotheses were tested at 0.05% level of significance. It was found that the level of income was statistically found to have significant influence on Purchasing Behavior of working class women in Niger State. This is because r-cal value of .775 > r-crit value of .088. This is also evident in the probability value of P+000 hence, the null hypothesis was rejected; the level of saving had significant influence on Purchasing Behavior of working class women in Niger State. This is because the r-cal value of .683 > r-crit value of 0.088, hence the null hypothesis was rejected; and Budgeting practices had significant influence on Purchasing Behavior of working class women in Niger State, r-cal value of .786> r-crit value of 0.088. Therefore the null hypothesis was rejected. The study concluded that income and savings had significant influence on purchasing behaviour of working class women in Niger State. It was recommended among others that Working class women in Niger State should base their purchases on their needs and not on their wants, because human wants are insatiable.
Related Project Materials
THE ROLE OF POLITICAL PARTIES IN DEMOCRATIC GOVERNANCE IN NIGERIA: A CASE STUDY OF PDP: 1999-2007
Abstract
There is a profound paradox about the Peoples Democratic Party (PDP) in Nigeria. The party, which earned the re...
MARKET SEGMENTATION AS AN EFFICIENT TOOL OF ACHIEVING INCREASED MARKET SHARE
Abstract
This main aim of business is to seek, attract and retain customers who will use the company various products to...
THE ELECTORAL PROCESS AND DEMOCRATIC DEVELOPMENT IN NIGERIA: A CASE STUDY OF INEC
STATEMENT OF THE PROBLEM
The cornerstone of competitive elections and democracy is free and fair electi...
PERCEPTION AND CARE OF THE AGED AMONG THE ADOLESCENTS IN EBONYI STATE: A STUDY OF IKWO LOCAL GOVERNMENT AREA.
Background to the Study
Aging is both a ‘natural’ and ‘universal’ process; but growing ol...
APPLICATION OF NEW MEDIA IN JOURNALISM PRACTICE CASE STUDY OF RADIO NIGER, MINNA
ABSTRACT
The aim of this study was to determine application of new media in Radio Niger, Minna. The study adopted survey...
THE IMPACT OF FINANCIAL ACCOUNTING ON THE CORPORATE PERFORMANCE OF BUSINESS ORGANIZATION
ABSTRACT
The research work “The impact of Financial Accounting Reporting on the corporate performance of Business Organizations&rdq...
IMPACT OF INFLATION ON INVESTMENT AND ECONOMIC GROWTH IN NIGERIA
ABSTRACT
This study investigated the impact of inflation on investment and economic growth in Nigeria....
BIOFILM FORMATION AND ANTIMICROBIAL RESISTANCE IN ISOLATES OF PSEUDOMONAS AERUGINOSA FROM BENUE STATE UNIVERSITY TEACHING HOSPITAL MAKURDI, NIGERIA
ABSTRACT
Pseudomonas aeruginosa is one of the biofilm-forming bacteria implicated in infections such as, urinary tract infections, medica...
THE IMPACT OF ORGANIZATIONAL CULTURE ON EFFECTIVE EMPLOYEES’ PERFORMANCE TOWARDS THE ATTAINMENT OF ORGANIZATIONAL GOALS
ABSTRACT
Understanding the dynamism of organizational culture and its relationship to employee performance is very c...
AN ASSESSMENT OF INCIDENCE OF DROPOUTS IN SELECTED SECONDARY SCHOOLS IN RIVERSTATE AND ITS IMPLICATION FOR CURRICULUM DEVELOPMENT IN ADULT EDUCATION
Background Of Study
Education is the process by which individuals acquire the necessary knowledge, skil...
